Consumer Staples Jan 13, 2023 10:58 AM (GMT+8) · EqualOcean
Hutouju (Chinese: 虎头局渣打饼行), an emerging Chinese dessert brand, has received a new round of funding of approximately tens of millions of CNY, with participation from Sequoia China and GGV. Hutouju is an innovative Chinese dessert brand founded in 2019. Compared to traditional Chinese desserts, Hutouju reinforces the imprint of the brand's youth target audience, incorporates contemporary youth lifestyles and tastes, and provides daily freshly baked desserts to young people and young families. The brand is committed to developing a new market for young people's dessert consumption through product and channel innovation.