Consumer Staples May 18, 2022 06:18 PM (GMT+8) · EqualOcean
It is reported that recently, lemon tea brand Ningji wholly-owned investment RUU coffee brand. Founded in February, 2021, Ningji has received hundreds of millions of yuan of investment from byte beat, Shunwei capital and Tencent capital. The brand has quickly laid out its supply chain and brand matrix around the lemon category of perfume. RUU's founding team is composed of former Starbucks and byte employees. At present, RUU has more than 5 stores to be opened, mainly direct sales, mainly distributed in Changsha, Hunan.