Consumer Staples Dec 21, 2021 09:40 AM (GMT+8) · EqualOcean
The cake brand Happy Cake recently announced the completion of the pre-C round of financing, with a financing scale of RMB 100 million. This round of financing is led by the old shareholder Yashang capital, followed by Chunjian capital, Fushan investment (Yunda's investment company). Previously, happy cake has obtained multiple rounds of financing participated by meituan Longzhu, huaxingxin economic fund, Yashang capital and other institutions. Guo Rui, partner of Asian business capital, said that Asian business capital invested in happy cake for the first time in 2018, and continued to raise in this round. After this financing, the company will continue to invest in the in-depth construction of the supply chain system and the wide coverage of the market, and build happy cake into a well-known brand with more national service ability. Chen Qingsen, CEO of Chunjian capital, said that at present, the market scale of China's bakery industry is more than 200 billion, but it is extremely scattered. Happy cake has established a national brand and channel. With its strong brand potential, continuous product R & D ability, information management ability and supply chain advantages, it has the opportunity to occupy a very large market share. Yuan Huohong, founder of happy cake, said that this round of financing will be mainly used to further build the supply chain layout and whole chain digital construction of "county, town and village plan", and the listing plan will be launched in the future. Happiness cake was founded in Shenzhen in 2008. In 2015, it launched the o2o layout of e-commerce, initiated the mode of "central factory + satellite factory + self built cold chain logistics" in the baking field, and gradually distributed to the national market. At present, happy cake has covered more than 300 cities in China, with more than 22 million private domain users.