Recently, the announcement that Din Tai Fung would be closing all its locations in the Beijing area has sparked widespread discussion within the industry. However, in stark contrast to adjustments in the domestic market, this Taiwanese xiaolongbao (soup dumpling) brand, founded in 1958, continues to enjoy overwhelming demand in overseas markets.
Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.
In November 2024, the G20 summit held in Rio de Janeiro emphasized the critical role of emerging economies in shaping global economic policies. The summit, themed "Building a Just World and a Sustainable Planet," addressed issues such as global inequality, sustainable development, and reforms in global governance.
In 2024, cross-border e-commerce faces a reshaped global traffic landscape. Platforms like Amazon, TikTok Shop, and Shein compete on the same stage, while brands increasingly focus on standalone websites to consolidate private domain traffic. For sellers in this competitive traffic market, the key challenge is standing out and driving growth in a saturated market.
The trust of Chinese users has significantly boosted Ctrip's (携程) business. However, the deficiencies in Ctrip's outbound tourism services have resulted in chaotic incidents, subjecting loyal Chinese customers to substandard treatment abroad. Despite the promising outlook under favorable visa-free policies in multiple countries, Ctrip faces growing concerns among users about whether it should take responsibility for industry governance during this period of rapid growth.
