Podcast Marketing, A Useful Tool for Companies Going Overseas
Podcasts offer a cost-effective marketing channel with lower production costs compared to video ads and a more intimate communication style, leading to stronger brand loyalty. Therefore, more and more brands are leveraging podcasts for "voice" marketing, with examples such as Giada, Nike, Levi's, and Louis Vuitton using podcasts to engage with consumers and build brand awareness. Compared with Chinese market, the overseas market presents broader room for podcast marketing.
Understanding the Impact of G20 on Chinese Enterprises
In November 2024, the G20 summit held in Rio de Janeiro emphasized the critical role of emerging economies in shaping global economic policies. The summit, themed "Building a Just World and a Sustainable Planet," addressed issues such as global inequality, sustainable development, and reforms in global governance.
Black Friday and Cyber Monday: How to Win the Cross-Border E-Commerce Traffic Battle
In 2024, cross-border e-commerce faces a reshaped global traffic landscape. Platforms like Amazon, TikTok Shop, and Shein compete on the same stage, while brands increasingly focus on standalone websites to consolidate private domain traffic. For sellers in this competitive traffic market, the key challenge is standing out and driving growth in a saturated market.
Ctrip's New Opportunity: Chinese Enterprises Going Global
The trust of Chinese users has significantly boosted Ctrip's (携程) business. However, the deficiencies in Ctrip's outbound tourism services have resulted in chaotic incidents, subjecting loyal Chinese customers to substandard treatment abroad. Despite the promising outlook under favorable visa-free policies in multiple countries, Ctrip faces growing concerns among users about whether it should take responsibility for industry governance during this period of rapid growth.
Exclusive Interview with Dynabridge Founder Yao Yao
"Every Category is Worth Revisiting with a Branding Approach." Against the backdrop of a rapidly restructured global manufacturing landscape, Chinese companies face a crucial choice: continue competing in low-profit OEM models or invest in building globally influential, independent brands?
The Billion-Dollar European Caviar Business, Now Disrupted by China
In the kitchen of a Michelin three-star restaurant in Beijing, the chef carefully opens a tin of black "treasures." Each translucent caviar pearl inside is immensely valuable, with prices reaching as high as 10,000 RMB per kilogram. Yet this "black gold" caviar does not come from the Caspian Sea or the Volga River. Instead, it originates from Quzhou, Zhejiang, China. This seemingly impossible fact marks a silent revolution in the Chinese caviar industry.
Forty Years of Striving: How Globalization Has Shaped Lenovo Today?
The year 2024 marks the 40th anniversary of Lenovo’s founding and the 20th year of its globalization journey. On October 30, Lenovo Group co-hosted the “Pioneers’ Voyage: 2024 Chinese Enterprises’ High-Quality Global Expansion Forum” with Sina Finance, Citic Publishing Group, and the think tank of Tsinghua University’s School of Economics and Management at the Zhongguancun International Innovation Center in Beijing.
ByteDance Creates a "Xiaohongshu" Overseas?
A Chinese internet product has gained significant traction overseas. According to Google Play, it has surpassed 10 million downloads, and on the Apple Store’s U.S. “Lifestyle” category, it has ranked as the top downloaded app. According to incomplete statistics, its global cumulative downloads have exceeded 16 million this year. This product, Lemon8, developed by ByteDance, has become a new viral sensation in global social apps.
Saudi Arabia's Vision 2030: Foreign Investment Bidding Landscape, Risks, and Opportunities
"The Stone Age didn’t end for lack of stone, and the oil age will end long before the world runs out of oil." — Sheikh Ahmed Zaki Yamani, Saudi Oil Minister during the reign of King Faisal