Consumer Staples, Communication Sep 13, 2023 06:18 PM (GMT+8)
TikTok announced on September 12, EST that it had officially launched its e-commerce service TikTok Shop in the United States. Previously, TikTok Shop had conducted several months of testing among its American user base . This new service, in addition to offering short videos and live shopping, introduces a range of services for merchants and creators, including product showcase pages, storefronts, and the "Alliance Program" connecting businesses with creators. At the same time, TikTok Shop has also launched the "Fulfilled by TikTok" program, which helps merchants in storing, selecting, packaging, and delivering products, as well as a secure payment system developed in collaboration with third parties.