Global Path of Chinese Video Games' Business Expansion

Global Path of Chinese Video Games' Business Expansion

Global Path of Chinese Video Games' Business Expansion

Technology, Communication Author: Niko Yang Dec 28, 2021 06:19 PM (GMT+8)

ContributorsShuyi Pan

EditorLuke Sheehan


CopyrightEqualOcean Intelligence

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This report analyzes the history of Chinese mobile companies' global expansion, featuring the biggest trends that could decide the future of Chinese companies' international businesses.


  • China's video gaming industry has over 40 years of history but has long been developing inside the country: the conquering of overseas markets started only in 2008.
  • Nowadays, games from China are well known around the world and the country's firms were estimated to have earned USD 15 billion income in 2020 from foreign gaming markets.
  • Although the Chinese market has experienced fast growth in the last few years, the most profit was taken by only a few players.
  • Various countries put restrictions on and introduced new requirements for Chinese firms; meanwhile, some of China's tier-one cities encourage the local gaming firms to go abroad.
  • In the COVID-19 era, around 50% of the Chinese gaming companies have decided to stick to their core markets and game categories.


  • 1 Introduction
  • 2 Executive summary
  • 3 Genesis, market forces and strategies
  • 4 A new wave of cultural export
  • 5 A reactive, urgent step outside

In this report

major moves

made by top Chinese gaming companies during the COVID-19 era


depicting the industry landscape

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