China's Livestreaming Market: Depicting the New Normal

China's Livestreaming Market: Depicting the New Normal

China's Livestreaming Market: Depicting the New Normal

Consumer Staples Author: Mengyao Zhang May 17, 2020 03:14 PM (GMT+8)

Contributors-

EditorLuke Sheehan

Pages45

CopyrightEqualOcean Intelligence

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Introduction

Once a pure entertainment tool, livestreaming has grown into a business method enmeshing with e-commerce and other technology-powered models. In this report, EqualOcean investigates the world's biggest livestreaming market -- China, digging into the related strategies of the country's largest tech corporations.

Highlights

  • The livestreaming-derived market in China grew to CNY 61 billion in 2019, with a projection of a 12% CAGR till 2023
  • Multi-channel networks (MCNs) are the ‘pushing hand’ behind the rising market, with 6,500 active platforms in 2019
  • Livestreaming is a medium that can be blended into numerous kinds of businesses, which makes it hard to classify it as an independent industry

Contents

  • 1 Introduction Highlights
  • 2 What's behind China's livestreaming craze? An MCN case study
  • 3 Is livestreaming a 'gold rush' for everyone? Live e-commerce, livestreaming on short-video platforms, livestreaming gaming
  • 4 A flash in the pan or well-grounded trailblazers? Taobao vs. Pinduoduo, Douyin vs. Kuaishou, Douyu vs. Huya
Selected reports
Global Path of Chinese Video Games' Business Expansion
China Big Tech Crackdown Winners 2021
Kuaishou: On the Top of China's Short Video Market
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