China's Livestreaming Market: Depicting the New Normal
Paid Research

China's Livestreaming Market: Depicting the New Normal

Paid Research

China's Livestreaming Market: Depicting the New Normal

Consumer Staples Author: Mengyao Zhang May 17, 2020 03:14 PM (GMT+8)


EditorLuke Sheehan


CopyrightEqualOcean Intelligence

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Once a pure entertainment tool, livestreaming has grown into a business method enmeshing with e-commerce and other technology-powered models. In this report, EqualOcean investigates the world's biggest livestreaming market -- China, digging into the related strategies of the country's largest tech corporations.


  • The livestreaming-derived market in China grew to CNY 61 billion in 2019, with a projection of a 12% CAGR till 2023
  • Multi-channel networks (MCNs) are the ‘pushing hand’ behind the rising market, with 6,500 active platforms in 2019
  • Livestreaming is a medium that can be blended into numerous kinds of businesses, which makes it hard to classify it as an independent industry


  • 1 Introduction Highlights
  • 2 What's behind China's livestreaming craze? An MCN case study
  • 3 Is livestreaming a 'gold rush' for everyone? Live e-commerce, livestreaming on short-video platforms, livestreaming gaming
  • 4 A flash in the pan or well-grounded trailblazers? Taobao vs. Pinduoduo, Douyin vs. Kuaishou, Douyu vs. Huya
About the research

EqualOcean Intelligence is the research and consulting division of EqualOcean. It provides market and investment analysis, as well as advisory services for global enterprises and public decision-makers. Widely recognized across a number of industries thanks to its service capacity and research methodology, EqualOcean Intelligence closely tracks cutting-edge technologies, applying unique frameworks and models to solve longstanding and emerging problems.

EqualOcean Intelligence's scope comprises eight major sectors: technology, consumer, healthcare, automotive, industrials, financials, communication and real estate. With over 100 experienced and qualified analysts at work, EqualOcean Intelligence is one of the few institutions delivering content in both English and Chinese, together with the requisite expertise to interpret both cultures. This rare talent mix is one of the reasons EqualOcean is widely quoted by so many top global publications.

Leveraging two major channels – and – and supported by a network of thousands of technology and industry experts, EqualOcean Intelligence is a highly competitive player in business analysis, in China and around the world.

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