Kuaishou: On the Top of China's Short Video Market

Author: Chendi Qian Jan 03, 2021 10:56 AM (GMT+8)

ContributorsHuicong Yi, Mengyao Zhang

EditorLuke Sheehan

Pages20

CopyrightEqualOcean Intelligence

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Introduction

Kuaishou is one of the most popular short video sharing platforms in China, famous for its prosperous community culture and as the birthplace of the unique 'laotie economy.' In this report, EqualOcean dives into Kuaishou's business, analyzing its core capabilities and strategic outlook.

Highlights

Kuaishou owns the largest short video social community in China, it has active uploaders and viewers with rather high user stickiness
Its short video distribution system combines social preference and intelligent recommendation. Kuaishou put more weight on social-related parameters to make its social community advantage more solid
The specific 'laotie economy' shows strong purchasing power; born from the social community atmosphere, this model stimulates traffic monetization development
Overseas business started again in 2019, while it had been seldom showing optimistic results previously
Kuaishou is facing fierce competition from ByteDance's Douyin, the Chinese version of TikTok