Consumer Staples May 17, 2022 04:30 PM (GMT+8) · EqualOcean
Duo Maomao, a new generation of children's food and beverage brand, launched the lactic acid bacteria fermented fruit juice beverage in early March 2022. It has been tested and promoted in some areas for only two months. Its sales performance has easily surpassed the large single product jelly sucking music launched in the same period last year, and the overall sales volume is expected to exceed 10 million. After the new consumption boom cools down, relying solely on traffic driven and failing to build a product moat will make the brand deeply anxious and exhausted. Only those who are good at choosing the track, know how to stick to the product quality, seriously understand the needs of users and the times, and have the ability to create super single products, can firmly grasp the blank period after the ebb tide in their own hands and become the winner of 1% in the cold winter argument. Duo Maomao believes that after the ebb tide, he really came to the match point of the new game of "children's snacks and drinks".