Anjoy Foods has targeted convenience-oriented urban consumers with frozen processed seafood.
Anjoy Foods, founded in 2001 and headquartered in Fujian, is a leading Chinese processed food company, mainly engaged in hot pot ingredient products and frozen rice and wheat flour products. It was established by Liu MingMing and was listed on the Shanghai Stock Exchange in February 2017. The company's major shareholders are Xinjiang Guoli Minsheng Equity Investment Co., Ltd, Liu Mingming, and Hong Kong Securities Clearing. Rivals that have direct and indirect competition with Anjoy are Sanquan Food, HaiXin Foods.
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