Communication Jan 13, 2022 07:21 PM (GMT+8) · EqualOcean
In the past 2021, new consumer brands gradually passed through the tuyere period and began to undergo rigorous market screening. Basic necessities of life tiktok, relying on the advantages of the interest business model, a large number of new brands have stood up after the test and broke through, and have been struggling to catch up with all segments of the market. In 2022 tiktok tiktok, a tiktok consumer electronics business center and a digital business research institute jointly issued the "2022 voice business new brand growth report", starting from the development of the new brand of jitter, and providing marketing suggestions and methodological support for the development trend of new consumer brands in 2022. According to the 2022 brand new growth report of jomin brand, the short video playback of health, quality, creativity, refinement and tiktok related keywords has been continuously improved. As a leader in innovation, new brands are also taking advantage of these five consumption concepts to seek a marketing breakthrough. "2022 tiktok tiktok new brand growth report" also pointed out that between March 2020 and November 2021, 23% of the consumers of the voice channel electricity supplier bought new brand goods, and this proportion is still rising. Tiktok is relying on the interest matching mechanism and massive user needs, constantly providing new impetus to sales growth, accelerating brand breaking, iterative business strategy and precipitating user assets four growth value for new brand growth.