WIA2020 | Next 50 in Global Tech: Consumer Technology

Consumer Discretionary, Consumer Staples, Communication Author: 兰艺 Dec 09, 2020 09:55 AM (GMT+8)

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Introduction

In this report, EqualOcean studies patterns of the consumer technology market, with a special focus on 50 promising enterprises across selected industries. Through in-depth analysis of the industry trends it was found that the consumer technology industry also focuses on product innovations and services centering on business models in addition to technological innovations.

Highlights

Technology is reshaping the traditional customer experience and product design paradigms and accelerating the merge of online and offline consumption patterns.
The consumption industry is going through a digital transformation, which is mainly embodied in two types of consumption enterprises.
The outbreak of COVID-19 has imposed challenges to the global consumer technology market, which accelerates innovations in the industry.