Tmall starts a compulsory course: two wheel drive brand growth

On December 3, the "enterprise management trend conference" of Taobao education was held in Guangzhou. The core issue is how enterprises can drive the two wheels of consumers and goods with the help of digital capabilities to bring new growth to their business. Previously, tmall released a new strategy to become a D2c digital service platform in September. The "two wheel drive" enterprise management methodology is also publicized to foreign officials. Through methodology, tmall is thinking with the enterprise about how to achieve long-term user loyalty and what is the next new product? With the help of the index system, enterprises can complete self diagnosis and find tools and solutions according to the needs of different scenarios of business. The data show that 920000 businesses applied to settle in tmall last year, and more than 20 brands have tens of millions of members in tmall. Taobao tmall has brought trillions of business increment to brands and businesses for many years, which is the main position for business growth. According to the Research Report on the decline of traffic and the rise of brands by yiou think tank, during the double 11, tmall ranked first with 73.9% of the business confidence index (the preferred platform for operation) of each e-commerce platform. It is understood that there are 485 brands in tmall double 11 this year, with a turnover of more than 100 million yuan. Huang Lei, general manager of Taobao education, said that the courses developed by tmall for tmall's enterprise management methodology this year come from the practical experience of these enterprise brands and service providers, and are also the precipitation summary of the double 11 growth method, which will help businesses better layout next year and sow the future.