MIXUEBINGCHENG is a chain brand dedicated to creating ice cream and tea drinks.
MIXUEBINGCHENG, founded in 1997 and headquartered in Henan, is a national chain brand which focuses on creating ice cream and tea drinks targeting young people and students group. The founder, Zhang Hongchao, started the brand "MXBC" while he was a college freshman. Rivals with the direct and indirect competition include HeyTea, Nayuki, CoCo Fresh Tea & Drink
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