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The Overlooked 120 Million Consumers
Japan is a demanding but high-value market. Chinese sellers are growing fast, yet success requires more than low prices—clear manuals, strong quality, 24/7 service, and trust. Consumption is polarizing, and aging buyers remain active. Long-term branding and localization are key.
Oct 29, 2025 05:24 PM
Research
Consumer StaplesChina’s Food and Beverage Industry in Search of Methods to Shrink its Carbon Footprints
CHINA RES BEER Became the Largest Shareholder of Jinshajiuye with 55.19% of Stake
Chinese Dessert Brand Hutouju Raises Tens of Mins of CNY in a New Round of Funding
EqualOcean Weekly Hotspots Series (8/17-8/22)
Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.
Aug 22, 2025 11:25 AM
Meituan's Food Delivery Brand Keeta Launches in Qatar, Plans to Enter Brazil in Months
On August 19 (local time in Qatar), Keeta, the international food delivery brand under Chinese tech and retail giant Meituan, officially launched in Doha, the capital of Qatar. This marks another layout of Keeta in the Middle East market following its entry into Saudi Arabia.
Aug 20, 2025 06:44 PM
Chinese Bread Brand Toly Bread Achieves a Total Revenue of CNY 6.69 Bn in 2022, Up 5.54% YoY
National Development and Reform Commission: the medium and long-term contract prices of all kinds of coal should be within a reasonable range
EqualOcean Weekly Hotspots Series (8/10-8/15)
Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.
Aug 18, 2025 09:26 AM
EqualOcean Weekly Hotspots Series (8/3-8/8)
Amid fast-paced changes that fill the business community with excitement, angst and trepidation, EqualOcean will publish a series of roundup articles to document the major events related to Chinese companies going global every week.
Aug 08, 2025 06:37 PM