Paid Research
Is Bilibili the Next YouTube in China?
Paid Research
Is Bilibili the Next YouTube in China?
Contributors-
EditorLuke Sheehan
Pages32
CopyrightEqualOcean Intelligence
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Introduction
As content generalizes and platform continuously breaks its circle, BILI is going towards to becoming YouTube in China. However, confronted with the strategy of breaking circle, community culture is also a barrier for BILI.
Highlights
- BILI has the largest video producer community in China
- Incentive system of BILI have had a head start over most of their competitors in China
- The offline activities and business development connection between BILI and the video producer are tighter
- Backed by Ali and Tencent simultaneously, which provides a good investor relationship
Contents
- 1 Introduction
- 2 What is BILI?
- 3 User profile of BILI
- 4 Bulls and Bears
- 5 Is BILI’s growth logic solid?
- 6 Other possibilities
- 7 The moat
- 8 Is BILI the next YouTube in China?
In this report
5 ways
of dissecting Bilibili's revenue model
35 charts
explaining the business model and potential of Bilibili
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About the research
EqualOcean Intelligence is the research and consulting division of EqualOcean. It provides market and investment analysis, as well as advisory services for global enterprises and public decision-makers. Widely recognized across a number of industries thanks to its service capacity and research methodology, EqualOcean Intelligence closely tracks cutting-edge technologies, applying unique frameworks and models to solve longstanding and emerging problems.
EqualOcean Intelligence's scope comprises eight major sectors: technology, consumer, healthcare, automotive, industrials, financials, communication and real estate. With over 100 experienced and qualified analysts at work, EqualOcean Intelligence is one of the few institutions delivering content in both English and Chinese, together with the requisite expertise to interpret both cultures. This rare talent mix is one of the reasons EqualOcean is widely quoted by so many top global publications.
Leveraging two major channels – EqualOcean.com and iyiou.com – and supported by a network of thousands of technology and industry experts, EqualOcean Intelligence is a highly competitive player in business analysis, in China and around the world.
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EqualOcean is an information service provider and investment research company that aims to become a global platform for industrial innovation. Founded in February 2014 and headquartered in Beijing, with a client network covering over 50 countries, the firm provides comprehensive professional services, including industry research, investment analysis, innovation consulting, data products, corporate branding and international strategy.