Swellfun

Is the U.S. TikTok the biggest opportunity for going global in 2024?

TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.

CHAGEE Eyes U.S. IPO Amid Go-Global Push

In 2023, CHAGEE expanded with over 2,000 new stores, and plans to open another thousand this year. In April, they signed tennis star Zheng Qinwen, successfully leveraging a crucial Olympic marketing window. CHAGEE has quickly become the "lucky star" of the tea beverage industry, capturing everyone’s attention.

New Trend in Brazilian Online Shopping: Social Media Dominates

EqualOcean reports that a recent survey by payment technology company Adyen reveals that 65% of Brazilians are accustomed to shopping online via social media.

Huazhu Expands into the Middle East

High-End Chocolate Brand Ban&Choc Completes CNY 20 Mn Series A Financing

EqualOcean has learned that the premium chocolate brand Ban&Choc (斑马与巧) recently completed a CNY 20 million Series A financing. The details of the investors have not been disclosed, but it is reported that the company's valuation has exceeded CNY 100 million. The primary focus of this financing round will be on expanding the product matrix, developing proprietary channels, and expanding storefronts.