Swellfun

Is the U.S. TikTok the biggest opportunity for going global in 2024?

TikTok, a short-video social platform under ByteDance, made its debut in May 2017 and has since become a global phenomenon with over 1 billion active users worldwide.

Perfect Timing: Chagee Bridges the Cultural Gap in the U.S. Tea Market

On April 17, Chagee rang the opening bell on Nasdaq. The IPO was priced at USD 28 per share, raising USD 411 million and giving the company a valuation of USD 5.139 billion. While the world grapples with escalating U.S. tariffs and ongoing trade tensions, companies continue to pursue U.S. listings. Amid the standoff between China and the U.S. over tariffs, Chinese new-style tea brand Chagee proceeded with its IPO in the U.S. as planned.

Chagee Successfully Lists on NASDAQ

China’s “Dark Cuisine” and Southeast Asia’s Wealth Code

In recent years, China’s food and beverage industry has sped up its overseas expansion, with Southeast Asia as a key market. Among the top destinations, Malaysia and Indonesia stand out for their large populations, active economies, and cultural diversity, attracting many Chinese brands.

Chinese Tea Chain CHAGEE Files for U.S. IPO

600 Million cups of Jasmine Green Milk Tea, aggressive marketing of 1.1 Billion and a new overseas chapter