Consumer Staples May 16, 2022 09:05 AM (GMT+8) · EqualOcean
During the 517 food festival of Jingdong supermarket, five brands including Mars Wrigley, BabyCare, Budweiser, Haitian and Yili jointly launched the global marketing methodology under the new consumption trend, and jointly launched the special planning of "innovation marketing" with, so as to locate the new driving force of global marketing from the trend and classic marketing cases and jointly build the maximum increment field of the brand. Meng Xiangqi, head of the marketing platform Department of Jingdong retail platform business center, said, "from meeting the consumer demand for price promotion to content-based, social, entertainment and service-oriented, from centralized traffic to distributed traffic field, from the distribution of marketing resources to the guidance of innovative marketing ability, the comprehensive ability promotes the formation of the main incremental field of the brand."