Consumer Staples May 16, 2022 09:03 AM (GMT+8) · EqualOcean
During the 517 food festival of Jingdong supermarket, five brands including Mars Wrigley, BabyCare, Budweiser, Haitian and Yili jointly launched the global marketing methodology under the new consumption trend, and jointly launched the special planning of "innovation marketing" with, so as to locate the new driving force of global marketing from the trend and classic marketing cases and jointly build the maximum increment field of the brand. Joe Dai, digital marketing director of Budweiser Asia Pacific Holdings Co., Ltd., pointed out that "insight into new consumers in new channels and establish a new marketing ecology. Based on intelligent user insight and operation to develop new products, Budweiser should lead the upgrading and development of digital marketing of beer products and revitalize the new driving force of beer marketing."