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Automotive Jan 28, 2022 05:22 PM (GMT+8) · EqualOcean
On January 28, Great Wall Motors held the "art • Futuro" Brazilian factory handover and strategy release ceremony in Sao Paulo, Brazil, on January 27 local time. Great Wall Motors officially accepted the malapolis plant in ilase, Brazil. After intelligent and digital transformation and upgrading, the plant is expected to be put into operation in the second half of 2023, with an annual production capacity of 100000 units, which will radiate throughout Latin America in the future. Meanwhile, Great Wall Motors released Brazil's core market strategy: over the next 10 years, it will invest more than 10 billion reais (about 11.5 billion yuan) to deepen the layout of the local industrial chain, build a local scientific and technological enterprise, and focus on electrification and intelligence. Great Wall Motors plans to launch GWM brand and Euler brand in the Brazilian market. GWM brand will introduce three categories of brands: tank, Haval and Great Wall gun, and Euler will position itself as a high-end pure electric brand; In the next three years, 10 100% new energy power products will be launched in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles. The first product is planned to be launched in the fourth quarter of this year.

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