The new brand of post-90s parents' patriotic baby snacks has grown by more than 100% on tmall for three consecutive years

The market scale of tmall's baby snacks has doubled for three consecutive years, of which 8 Chengdu is a cutting-edge brand of domestic products. With their keen insight and rapid response to the new consumption trend, they are realizing from 0 to 1 on tmall. Figures show that Dr. cheese's transaction volume increased by more than 1500% in 2021; It took only seven months for Xiaolu Lanlan to settle in tmall and the cumulative turnover exceeded 100 million; Akita Manman went from round a financing to round B financing for only 8 months, while duo Maomao completed four rounds of financing within one year of brand establishment, and the turnover of tmall has exceeded 30 million yuan in less than half a year. Zhang BEINI, partner of Qingliu capital operation, pointed out that unlike post-80s mothers who like overseas shopping and purchasing international brands, post-90s parents trust domestic products more. "Today's new mother and baby brand may become China's Nestle, Johnson & Johnson and LEGO in the future." In the opinion of Chen Yuhua, founder of Dr. cheese, the opportunity of domestic brands is the opportunity of good products. Through tmall's digital insight, they found that cheese consumers are concentrated between 0 and 6 years old, so they resolutely cut off two-thirds of the products and made baby cheese. After accurate positioning, they entered the fast lane of development. Akita Manman, through cooperation with tmall, has opened up a differentiated track of "infant and child nutrition meal". "Tmall is the most important platform for building brand mind and consumer mind," said Yi qinlang, founder of Akita Manman. The industry predicts that the domestic children's supplementary food market has three times the growth space compared with Europe, America, Japan and other countries, and is expected to reach 100 billion yuan. The emerging children's snack market will also reach 100 billion yuan, with huge potential opportunities.