Consumer Discretionary, Financials Jun 28, 2022 07:49 AM (GMT+8) · EqualOcean
According to the data of Lighthouse professional edition, as of June 27, the resumption rate of cinemas nationwide rose to 83.9%. Correspondingly, the content side followed up in time, with the help of many blockbusters, such as the detective war and Mozart in outer space, which further boosted market confidence. At present, the pre-sale box office in summer has exceeded 1.6 billion yuan, and the domestic film market is facing marginal improvement. Industry insiders pointed out that the wait-and-see mood of the content side is being relieved. The film industry is expected to usher in the recovery of film supply and the recovery of film viewing willingness, and the performance of the summer season is expected.