Dreame (追觅科技) Officially Signs Cristiano Ronaldo as Global Brand Ambassador to Deepen Its Global High-End Intelligent Ecosystem Layout

On May 25, global high-end technology brand Dreame (追觅科技) officially announced that football legend Cristiano Ronaldo has become its new Global Brand Ambassador. This signing marks another heavy move in the brand's international advancement following the official announcement in late March 2026 of international actress Liu Yifei (刘亦菲) as its global ambassador for smart major appliances. Unlike Liu Yifei's vertical endorsement, which primarily focuses on domestic smart major appliances, Cristiano Ronaldo's role as "Global Brand Ambassador" will fully integrate his image across Dreame's entire global intelligent product ecosystem, covering indoor and outdoor smart cleaning (floor washers, robotic vacuums), smart major appliances, personal care products, and small kitchen appliances.

From the deep logic of globalization strategy, Dreame (追觅科技) is accelerating its qualitative transformation from "technology-driven outbound" to a "super IP-driven global premium brand." Over the past few years, Dreame has achieved incredible momentum in foreign trade and cross-border e-commerce leveraging high-speed digital motors and AI recognition algorithms. However, to engage in a comprehensive battle against established giants like Dyson in mainstream premium markets across Europe, the Middle East, and the Americas, hardware-level competition is often less direct than a spiritual symbol that transcends regional and cultural barriers. Cristiano Ronaldo's massive global fan base of hundreds of millions and his top-tier commercial appeal will directly endow Dreame with unprecedented brand trust in overseas markets, particularly in high-purchasing-power regions like Europe and the Middle East. By deeply binding the corporate innovation philosophy of "N+1" with Ronaldo's winning mindset, Dreame (追觅科技) is not merely selling intelligent hardware but is attempting to completely seize the apex of the global smart home consumer market through this global offensive in 2026.