A B2B platform for agricultural products, vegetables and fruits
Meicai, founded in May, 2014 and headquartered in Beijing, is a fresh B2B e-commerce platform. Established by Liu Chuanjun, the company has received financings from Tiger Global Management, Hillhouse Capital, GGV Capital and so on. Rivals that have direct and indirect competition with Meicai globally include Meituanmaicai, Miss Fresh, Dingdongmaicai, etc.
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Meicai purchases directly from primary suppliers and farmers, based on what the company calls a F2B (Farmer to Business) model. Meicai claims that it sources approximately 50% of its produce from farmers and it expects the figure to grow.
May 25, 2019 05:50 PM
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