Oct 31, 2025 03:08 PM (GMT+8) · EqualOcean
On October 31, Pop Mart (泡泡玛特) opened its first Middle East store at Hamad International Airport in Doha, which is also the brand’s first 24-hour global retail outlet, marking a milestone in its regional expansion. Located near Gate C18, the 100 m² store integrates Middle Eastern design with modern pop culture, offering an immersive and interactive shopping experience. Wen Deyi (文德一), Co-COO of Pop Mart International Group, said the “7×24” nonstop model is both a retail innovation and a way to build an emotional link with global travelers. He added that the Middle East’s cultural depth and young consumers make it an ideal market to explore new travel-retail opportunities and advance Pop Mart’s globalization strategy.

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