Oct 30, 2025 03:57 PM (GMT+8) · EqualOcean
At 11:00 a.m. on October 28, Keeta — Meituan’s international food-delivery brand — launched in Abu Dhabi, after entering Dubai last month, completing coverage of the UAE’s two major cities and strengthening its Middle East footprint. Abu Dhabi’s advanced digital infrastructure and high food-delivery penetration make it a high-value market, and Keeta will continue offering reliable delivery, diverse choices, and competitive pricing while supporting local merchants and riders. Since entering Saudi Arabia in 2024, Keeta has expanded to 20+ Saudi cities and then to Qatar, Kuwait, and the UAE, advancing its “four-country linkage” strategy and showcasing Meituan’s “Retail + Technology” model in overseas markets, with further Gulf expansion planned.

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