Jun 30, 2025 04:24 PM (GMT+8) · EqualOcean
On June 30, 2025, TikTok Shop launched its e-commerce business in Japan, allowing Japanese consumers to purchase products directly within the TikTok app. Brands, merchants, and creators can also sell directly through shopping videos and live streams, providing a one-stop shopping experience from discovery to purchase. Many Japanese and global companies have already joined TikTok Shop, including Anchor Japan Co., Kao Group's KATE, Unilever Japan, and Lacoste Japan Co. (AIGLE).

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