Nov 19, 2025 09:10 PM (GMT+8) · EqualOcean
On November 18th, Baidu (百度) reported Q3 2025 total revenue of RMB 31.2 billion (down 7%). The company recorded a net loss of RMB 11.232 billion, primarily due to a RMB 16.2 billion impairment charge on AI assets; excluding this, adjusted net profit was RMB 2.6 billion. Highlights included Baidu's AI business revenue exceeding RMB 10 billion (up >50%), with AI-native marketing surging by 262%. Baidu Core revenue was RMB 24.7 billion. Its autonomous driving service, Apollo Go (萝卜快跑), recorded 3.1 million ride-hailing orders (up 212%) globally. Baidu CFO noted that total AI investment has exceeded RMB 100 billion since the launch of Ernie Bot.

Source: