Jun 28, 2022 02:21 PM (GMT+8) · EqualOcean
At the Chongqing International Auto Show on June 25, the new generation ne15t model of Auchan Z6 blue whale was officially launched worldwide, comprehensively refreshing the public's understanding of 150000 SUV with high intelligence and strong performance. At the press conference, Jingdong, a new partner of Auchan's circle of friends, made a surprise appearance. The two sides joined forces to launch cross-border new marketing and let users deeply perceive the product charm brought by Auchan's brand. Based on the values and consumption philosophy of the same audience, Auchan super big day, in conjunction with the JD plus owner rights day, launched a 1-cent test drive to win the JD plus annual card, ordering a thousand yuan oil card gift bag and other multiple gift activities. The two sides gave a total of welfare worth more than one million, and started the "fan Mania" mode. Unlike "gimmicks" and "shouting", Auchan and JD jointly created "big day" for fans, which is to give back real gifts such as plus annual cards and e cards to users, greatly improving the intimacy between users and the brand. In order for JD users to feel more the charm of the new species Auchan Z6, Auchan has created a cross brand joint special session for new life intelligent life, linking oppo, iFLYTEK, kevos, Hikvision and other intelligent technology brands to form an intelligent life technology alliance. Auchan and JD have the same temperament and target audience. Through linkage marketing, they break the circle and absorb powder to achieve the superposition of each other's resources, so as to create new brand value and achieve the brand effect of 1+1>2. We hope to see more brands in the industry achieve high-quality cross-border and bring more surprises to consumers.

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