Integrating the needs of the Chinese market into strategic decisions, Mercedes Benz group appointed Gao Xu as its Chief Strategic Officer

Yiou Automobile Co., Ltd. on June 21, Mercedes Benz Group Co., Ltd. today announced the establishment of the post of Chief Strategic Officer, and appointed Gao Xu as the group's Chief Strategic Officer, which will take effect on July 1, 2022. Gao Xu was previously a global senior managing partner of McKinsey in Hong Kong, China. He has rich working experience in the automotive industry for decades and provides consulting services to Chinese and global industry customers. Gao Xu will take charge of the strategy of Mercedes Benz group in an all-round way. One of his core tasks is to integrate the unique needs and in-depth insight of key Asian markets, especially the Chinese market, into the strategic business decisions of Mercedes Benz group. In the future, Gao Xu will directly report to Kang LinSong, chairman of the board of directors of the group. After graduating from University, Gao Xu worked in many famous consulting companies in the United States and Asia, including McKinsey for nearly 20 years. Gao Xu became a partner of McKinsey & Company in 2003 and was promoted to global senior director partner in 2013 to provide consulting services for international and Chinese auto companies. He specializes in corporate and business unit strategies, sales and marketing strategies, joint ventures and strategic partnerships, cross-border transactions, organizational structure development and product strategies focusing on electric travel.