Reading group: after 00, it has become the largest group of overseas online writers, accounting for 56%

Chinese Restaurant Brands Going Global: What Keeps Customers Coming Back After the Opening?

How long can the queues outside a brand’s first overseas store last? And how many customers drawn in by the novelty will become regulars? For Chinese restaurant brands expanding internationally, opening a store is only the beginning of the challenge of building a local business and retaining customers.

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Where Global Construction Machinery Trade Begins — Now Recruiting Overseas Buyer Groups

Haier Breaks Ground on Thai Washing Machine Plant with US$150 Million First Phase

Haier Smart Home（海尔智家）broke ground on a washing machine factory in Thailand’s Rayong Province on October 26. The project has a planned total annual capacity of 3 million units, with US$150 million allocated to a first phase designed for 1 million units a year. Haier describes it as its largest overseas intelligent washing machine factory.

AliExpress Expands YouTube Shopping Partnership to UK, Germany, Brazil and US

AliExpress（速卖通）, Alibaba’s（阿里巴巴）cross-border e-commerce platform, announced a global strategic affiliate partnership with YouTube on October 20, expanding cooperation to the United Kingdom, Germany, Brazil and the United States. The arrangement gives eligible creators another source of products to recommend and provides AliExpress merchants with an additional route to overseas consumers.

Himalaya Turns to Hong Kong for IPO

On September 14, after withdrawing the IPO application on US SEC, China's online audio platform Himalaya submitted an IPO prospectus to the Hong Kong Stock Exchange. The underwriters are Goldman Sachs, Morgan Stanley and CICC.