Jan 07, 2022 12:06 PM (GMT+8) · EqualOcean
With the rapid increase of consumers' demand for nutrition, the health and nutrition industry has ushered in a period of rapid development, and there is a huge market space in the future; In this context, new health concepts are emerging and become a new driving force for the development of health and nutrition industry. For the rising post-90s and post-95s health care groups, what are the characteristics of their health care needs and how to meet their new needs? Recently, the 2021 China Nutrition and health industry leaders' summit was successfully held online and offline. There were a large number of celebrities on the scene, academic circles, business circles and media circles. Le Shiyi, partner of wonderlab, a new nutrition brand, was invited to attend, and held a round table dialogue on [new concept of health promotes new consumption growth] on the spot to deeply explore how to meet the new needs of new people in the new scene with innovative products. Since its inception, wonderlab has positioned itself as a "new nutrition brand", focusing on the health needs of the post-90s and post-95s young groups, paying attention to scientific proportion and pure formula, constantly carrying out product innovation, and meeting their beauty requirements for their favorite things. Take wonder lab's star product small blue bottle probiotics as an example. Small blue bottle probiotics take six standards as enterprise standards: safe source, clinical verification, stable survival, reasonable compatibility, pure formula and quality control; It is the first bottled form in the industry, and the packaging is made of safety grade PP material, which ensures the shelf-life stability of 40 billion CFU live bacteria and probiotics with stronger water resistance and oxygen resistance. The small blue bottle probiotics has been on the line for 3 months and has reached the top 1 in the sales of probiotics category tmall, which has been highly praised by the market.