Consumer Staples Sep 12, 2021 09:28 AM (GMT+8) · EqualOcean
Haidilao recently released the interim performance report for 2021, which shows that the net profit in the first half of the year is only one tenth of the net profit in the same period in 2019. The sipping situation of the main "affordable" small hot pot is also not optimistic. It lost 49.92 million yuan in the first half of 2021 and announced that 200 loss making stores would be closed "for sustainable operation". In the ever-changing market competition, it is difficult for hot pot enterprises to hide the fact that consumers leave simply by relying on the "overwhelming" store expansion. Repurchase rate is not only the vitality of enterprises, but also the key to sustainable profitability. Improving consumer repurchase rate and enhancing customer stickiness can not be achieved overnight.
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