Chinese Consumer Tech Brand FreeYond Debuts in Malaysia

Consumer Discretionary Author: Yiru Qian Mar 22, 2023 11:22 AM (GMT+8)

The launch marks FreeYond's formal entry into the Southeast Asian market, starting with Malaysia.


FreeYond, an innovative consumer tech company from Shenzhen, has officially debuted its brand and products to the Malaysian market today at The St. Regis Kuala Lumpur. The company unveiled eight new products at once during the launch which was also attended by YB Fahmi Fadzil, Minister of Communications and Digital Malaysia. This will help to establish FreeYond as a key player in the market as well as a force to be reckoned with. 

Promised to redefine consumer electronics with Tech 4.0, the company unveiled two new smartphones – M5, F9, two smartwatches – Watch S1 and F1, and one True Wireless Stereo (TWS) headset – Pods 1. On top of that, FreeYond also announced three of its upcoming smartphones – the M5 5G, M5A, and F9S. 

The launch marks a significant milestone for FreeYond, as it expands its reach into a new market and introduces its products with cutting-edge technology to consumers in Malaysia. With a focus on innovation, quality, and customer satisfaction, FreeYond hopes to establish itself in the region as the leader in cost-effective performance and fashionable design products.

FreeYond expansion to Southeast Asia came after it received an angel round investment of nearly CNY 100 million back in January this year from a Malaysian consortium led by Datuk Eddie Chai, a well-known Malaysian investor. The company intends to leverage Datuk Eddie’s influence to expand its business in Southeast Asia including Malaysia, Indonesia, Thailand, and Singapore.

“FreeYond has proven that they have the vision, technological innovation, and speed to make it happen. Dr. Lei Yu and his team have a unique approach to consumer electronics and their commitment to innovation aligns with our values. We believe smart technology should be accessible by everyone, and we are confident in their ability to make a significant impact in the industry as well as the global market,” commented Datuk Eddie. 

The company was founded on May 9, 2022, under the leadership of Dr. Lei Yu, former Global Vice President of Gionee Group. In less than a year since its inception, FreeYond has launched 2 smartphone products and 1 TWS headset. 

As part of its global market roadmap, FreeYond has already gained a foothold in Latin America as well as African community, and has established the region as its core market. From there the tech brand has its sights set on expanding and gradually developing its market in the Southeast Asia region, in hopes of making the region as another core market.