CHAGEE to Enter the South Korean Market, First Store to Open in Q2

On March 9, CHAGEE (霸王茶姬) announced that it will enter the South Korean market, with its first store scheduled to open in the second quarter of 2026.

According to the company, South Korea will become the eighth overseas market for CHAGEE. In 2019, the brand opened its first international store in Kuala Lumpur, Malaysia, followed by expansion into Singapore and Thailand. In 2025, CHAGEE further entered Indonesia, the United States, Vietnam, and the Philippines.

As of September 30, 2025, CHAGEE operated 262 stores overseas.