Recently, ByteDance announced that TikTok has been officially applied to the Apple Vision Pro, saying that it is a native application instead of a conversion of the version installed in iOS/iPadOS.
As Apple's latest masterpiece, the Apple Vision Pro opened bookings for the US market on January 19th and was officially launched on February 2nd with a list price of $3499. The Apple Vision Pro can in many ways be deemed as a revolutionary spatial computing device that seamlessly integrates digital content into the real world, pushes the boundaries of traditional displays and offers users a brand new immersive real-time experience. Representing a significant advance by Apple in the field of spatial computing, the innovative capacity of Vision Pro cannot be underestimated. Therefore, even though VR and AR are no longer novel concepts, Apple Vision still manages to stand out among similar products and has generated huge attraction from the market and many virtual reality technology enthusiasts.
At present, TikTok has released a native application tailored to Vision Pro instead of simply adopting a conversion version of that installed in iOS/iPadOS. For users who have used iOS or Android versions of TikTok, the interface of the visionOS version will appear relatively familiar, which is mainly composed of the video body, left navigation bar, and right information bar, with a vertical video player and buttons of like, comment, and save. The overall interface looks clean and refreshing, consistent with Apple's official 3D design. When browsing TikTok short videos, users can use the real world as background or choose completely virtual settings such as the lunar surface. Meanwhile, TikTok on the Vision side also supports running alongside other applications.
Along with TikTok, other platforms that warmly embrace the new Apple product include the Amazon Prime Video and Paramount Plus. However, at the same time, some of the overseas streaming giants porject a wait-and-see attitude, with platforms such as YouTube and Netflix not yet developing exclusive versions for Vision Pro, leaving users no choice but to rely on third-party apps or web pages to watch temporarily.
Overall, the launch of Apple Vision Pro was the first stimulus to the virtual reality technology in 2024. For Apple, it is not just a new product, but more of a key to delivering new yields by riding on the momentum of metaverse and virtual reality technology. Next, stay tuned to see the future performance of the product and witness whether it can bring more disruptive technologies and surprises to the market.