Trip.Biz and Booking.com Forge Global Strategic Partnership

Consumer Staples Author: Yiran Xing Sep 26, 2022 03:31 PM (GMT+8)

The earliest cooperation between Ctrip and Booking Holdings can be traced back to 2012

Hotel Booking app Booking

Trip.Biz (Chinese:携程商旅) is a leading travel management company (TMC) in China, and a part of China’s Trip.com Group. Recently, it announced a strategic partnership with Booking.com to accelerate the construction of the international business travel industry with the goal of "co-production and co-creation". Trip.Biz will provide business travelers with more competitive rates and services.

The introduction of Booking.com's global hotel resources is another strategic move for Trip.Biz's overseas layout. In the first quarter of 2022, Trip.Biz entered into a partnership with TMC Japan to expand into the Japanese travel market.

With the increasing demand of Chinese companies going abroad in recent years, the demand for business travel overseas has been growing. According to Ctrip Group's Q2 2022 financial data, Ctrip's overseas business travel hotel transactions increased by 540 % year-on-year in the first half of 2022.

Global business travel activity has gradually recovered from the COVID-19, according to Trip.Biz's latest White Paper on China's Business Travel Management Market 2021-2022. Data from the Global Business Travel Association (GBTA) shows that global business travel spending rebounded to USD 0.75 trillion in 2021 after a significant decline in 2020, representing a growth rate of 14%.

Trip.Biz is currently using the business travel needs of its existing customers as a reference for its own layout. In the future, Trip.Biz will start from Japan, Korea and Southeast Asia, where Chinese companies are most active in business travel, and then gradually expand to cities along the Belt and Road, such as the Middle East and Europe.