Sep 01, 2025 06:06 PM (GMT+8) · EqualOcean
According to the latest NielsenIQ data, Chinese electronics brands reached a 21% revenue share in Brazil in H1 2025, up from 16% in 2019, surpassing the 20% threshold for the first time. Online channels led with 54% of sales, outperforming offline retail. Brands like Gree, Midea, Hisense, and TCL expanded steadily, while Oppo and Jovi accelerated competition with Samsung, Motorola, and Apple. Experts call this the third wave of brand ascendance in Latin America—after Japanese brands in the 1990s and South Korean brands in the 2000s—with Chinese firms now rising, driven by localized manufacturing, sports sponsorships, and advertising campaigns.

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