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Nov 06, 2021 06:20 PM (GMT+8) · EqualOcean
On November 5, 2021, Shanghai Sanofi consumer health pharmaceutical Co., Ltd. appeared at the 4th China International Import Expo (hereinafter referred to as "China Import Expo") with five cross-border hot products, one strategic heavy product and one strategic reserve product. This is also the third exhibition of Sanofi consumer health pharmaceutical. At the time of entering the Expo, a world-class exhibition with open exchanges and cooperation, representatives from all walks of life from the political, business and academic circles gathered together. Sanofi consumer health pharmaceutical deeply shared its own strategic thinking and key layout around the four themes of favorable national policies, industry development trend, multi-channel layout and growth of advantageous categories. Sanofi officially entered the field of Chinese consumer health care in 2010. Its consumer health pharmaceutical department has always been committed to introducing Sanofi's world leading consumer health products into China to provide people with more high-quality health options. As a global leader in consumer health care, Sanofi health pharmaceutical has always been committed to providing people with innovative self-care solutions. In terms of channel strategy: Sanofi consumer health pharmaceutical is steadily promoting diversified layout, cooperating with cross-border e-commerce platforms and social e-commerce, and promoting brand digital construction. In cross-border e-commerce channels: Sanofi consumer health pharmaceutical made great achievements last year. Its major health care products and personal care products are also deeply loved by Chinese consumers. The single products rank among the top in the subdivided categories of major e-commerce platforms such as tmall and JD.

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