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Nov 03, 2021 04:52 PM (GMT+8) · EqualOcean
Recently, the old experience consulting company "Tang Shuo experience consulting" announced that it would acquire a SaaS service provider of experience management valued at nearly 100 million in cash and equity: Dashu experience cloud, deeply integrate experience consulting and experience management, and realize the dual service mode of "consulting + SaaS". At the same time, Tang Shuo rejected an offer of hundreds of millions of yuan. Since this year, the local customer experience management market has been sought after by capital, and many local experience management enterprises such as experiencer, public speech and cloud listening have successively announced the completion of financing. Overseas, experience management enterprises are not only favored by capital, but also have grown into companies with a market value of 10 billion US dollars. Customer experience management is to manage customers' comprehensive experience of the brand and the enterprise. In order to improve the overall experience of customers, pay attention to every contact with customers, create differentiated experience and realize user loyalty, so as to increase enterprise income and brand value. The enterprise side forms comprehensive operational data and experience data to strategically drive the continuous growth of the business.

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