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Chinese Education Goes Global: Capturing a Trillion-Dollar Market
A TikTok filter challenge called "Mandarin Fruit Voices" has gone viral. Essentially a straightforward Mandarin learning game with crude animations, minimalist gameplay, and fruit-based pronunciation exercises drawn from early childhood education materials, it has nonetheless captivated international users. For those who once struggled with English, the long-held dream of a world united by Chinese now appears increasingly within reach.
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$30 Million Lost Annually in the West, Yet Chinese Enterprises Pay No Attention
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