Beauty Application Xiaohongshu's Monthly Active Users Exceeds 100 Mn
On October 21, China's beauty application Xiaohongshu founder Qu Fang said, "The communication between mature brands and users is gradually changing from the one-way 'teaching model' to the two-way interaction of 'love model'."
Qu Fang revealed that Xiaohongshu currently has more than 100 million monthly active users, 72% of which are post-90s users, and 50% are post-95s generation Z users.
The advantage of Xiaohongshu lies in "the birthplace of China's life trends and the definition of consumer trends".
This text is a result of machine translation.
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