EO Intelligence | Meituan-Dianping Research Report 2020

EO Intelligence | Meituan-Dianping Research Report 2020

EO Intelligence | Meituan-Dianping Research Report 2020

Consumer Staples Author: Yue Liu Aug 27, 2020 08:00 PM (GMT+8)


EditorLuke Sheehan


CopyrightEqualOcean Intelligence

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This is a comprehensive report about one of the largest success stories of the decade in China's Internet space -- Meituan. In this paper, EqualOcean looks at diverse aspects of the company's business, including its development history and market potential.


  • From the industry perspective, the concentration rate of China's catering industry is far lower than that of mature markets such as the US and Japan
  • The local life service market is shared by a small number of producers or sellers; the competition is basically between Meituan and Alibaba and in various dimensions, Meituan's data performance is better than that of Alibaba
  • The food delivery business injects high-frequency and massive traffic into the group's ecology and has become the cornerstone of the company's mid- and long-term performance growth
  • In the in-store and hotel & travel segment, Meituan adopts the commission rate and the advertising model; however, Ctrip is still No. 1 in the industry in terms of the unit price per customer since Meituan targets in low-tier cities
  • The ride-hailing business hasn't achieved large-scale profits yet; still, it may increase user consumption frequency and increase user stickiness to the platform as the segment is expected to complete a closed-loop for local life services


  • 1 Introduction
  • 2 Highlights
  • 3 10-year development history of Meituan
  • 4 Three business units of Meituan
  • 5 The battle of the giants: Meituan vs Alibaba
  • 6 Valuation analysis of Meituan

In this report


describing Meituan and the industry's current status


compared to find Meituan's valuation

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