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Zeekr（极氪）, the premium vehicle brand within Geely Holding（吉利控股）, has priced its six-seat 9X Ultra AWD from €119,500 including VAT in Germany, with the Black Line starting at €126,500. Published on the brand’s German press site on September 7, the pricing places its flagship plug-in hybrid SUV in the six-figure luxury market and raises the commercial stakes of its European expansion.
zeekr 9x
The 9X extends Zeekr’s European range beyond models such as the 001, X and 7X. Its equipment emphasises rear-seat comfort: two individual second-row seats offer massage, ventilation, heating and electric leg rests, alongside a 32-speaker Naim audio system, a retractable 17-inch OLED screen and a compartment that can cool or warm its contents. The model combines electric propulsion with a petrol engine, broadening the brand’s offering beyond battery-electric vehicles.
Zeekr will present the SUV to visitors at the Monaco Yacht Show from September 23 to 26, sponsoring the Upper Deck Lounge and closing party. The setting supports its effort to associate the 9X with design, craftsmanship and high-end travel. It provides access to a prospective luxury audience, although the sponsorship itself offers no measure of customer demand.
The Gulf forms another part of the rollout. Zeekr’s official UAE website lists the Ultra from AED369,900, the Hyper from AED409,900 and the Obsidian from AED439,900. Pre-booking is available, with deliveries for new bookings advertised from December 2026 onwards. Differences in specifications, taxes and distribution costs mean direct comparisons with Chinese prices cannot establish the premium customers are paying for the brand alone.
For Zeekr, the German price is a test of whether its technology and comfort offering can support a more expensive position overseas. Buyers at this level will also weigh service access, reliability, resale value and confidence in long-term ownership. A substantial equipment list gives the company a product proposition; sustained sales will show how much value customers attach to it.
For Chinese automakers expanding internationally, the 9X illustrates an attempt to compete for luxury spending through product design and brand positioning. The significance will become clearer as deliveries build and transaction prices emerge. Maintaining demand without heavy discounting would provide stronger evidence of pricing power than the announced list price alone.
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