Automotive Author：EqualOcean News , Leci Zhang, Yiran Xing Editor：Yiran Xing Updated 3 hours ago (GMT+8)

JD.com (京东), a prominent Chinese e-commerce enterprise, recently took a significant step in the European market as its cross-border e-commerce platform, Joybuy, officially launched in the United Kingdom, Germany, France, the Netherlands, Belgium, and Luxembourg.

JD logistics 618

This move signifies JD.com's (京东) continued commitment to its internationalization strategy and reflects the accelerating trend of Chinese e-commerce companies expanding their overseas presence. During its initial launch phase, the platform already covers core categories such as 3C digital products, home appliances, beauty, home furnishings, and fresh food, with dedicated brand zones featuring international names like L'Oréal, Braun, and De'Longhi.

Logistics services have become the core competitive advantage for Joybuy, with the platform promising "same-day" and "next-day" delivery in major European cities. Users who place orders before 11:00 AM can receive their goods the same day, while those ordering before 11:00 PM are guaranteed delivery the following day. Currently, over 15 million households in Europe can enjoy this service, and free shipping is provided for orders exceeding 29 EUR or 29 GBP. To directly compete with the Amazon Prime membership system, Joybuy has introduced the "JoyPlus" membership service, offering unlimited free shipping for a promotional price of 3.99 EUR or 3.99 GBP per month.