Recently, Horen Group (Horen), a global intelligent packaging technology and circular service platform, announced the completion of over CNY 100 million in Series F financing, led by a leading industrial chain investment institution in China.
According to Horen, the funds will be mainly used to comprehensively enhance China’s full industry chain capabilities, continuously build gold standards in niche industries, and accelerate the implementation of the L4L (Local for Local) global localization strategy, empowering domestic and overseas partners to further consolidate its leading position in intelligent circular packaging.
Horen focuses on providing packaging circulation and shared solutions to customers across various industries. Relying on integrated R&D capabilities in logistics packaging, IoT, and circular management, combined with technologies such as “one box, one code,” shared cargo management, and AI-assisted decision-making, the company offers users a full-chain digitalized support from off-site PaaS (Packaging as a Service) reusable box services to on-site SaaS circular management, promoting circularity and shared use in logistics packaging.
Global deployment is a core part of Horen’s competitiveness. More than a decade ago, the company defined its development path, shifting from “product export” to “industry going global,” following the L4L (Local for Local) globalization concept. Using a “China standards + local operation” model, it has built a complete overseas system covering local manufacturing, marketing, and services. Currently, Horen has established strategic cooperation with multiple top overseas leasing service providers, with its service network covering major developed markets in Europe, America, Japan, and South Korea. Its international brand HOREN has entered the green supply chain systems of global brands such as Kewpie, Heinz, and Estée Lauder, with overseas revenue gradually approaching 50%.