On June 16, Chinese consumer electronics company Transsion (SH: 688036) has officially established a Mobility Division to explore the two-wheeled electric vehicle business and related sectors. The company plans to rapidly expand its market presence in Africa and other developing countries.
Transsion is currently recruiting for various roles related to the mobility business, including: National Manager, responsible for refining the business model, developing stores, retail operations, and building after-sales systems in African countries; Electric Motorcycle Product Lead, required to be familiar with battery, motor, and electronic control; Regional Sales Director, responsible for managing sales strategies and channel management in the African and Southeast Asian markets.
Transsion has long maintained a leading market share with its brands TECNO, Itel, and Infinix in Africa, building a strong local operation and sales network. In addition to mobile phones, Transsion has also ventured into the electric vehicle sector. According to an internal source, Transsion's electric motorcycle brand, “REVOO,” is already being sold in the African market. Several job postings also show that the company is advancing localization and global expansion of electric motorcycle-related operations in countries such as Nigeria, Ivory Coast, and Colombia.
The move into the two-wheeled electric vehicle sector is mainly driven by intense competition in the mobile phone market, as well as the strong demand for two-wheeled electric vehicles in Africa. Transsion’s first-quarter financial report for 2025 shows a decline in revenue to CNY 13 billion, down 25.45% year-on-year, and a net profit of CNY 490 million, down 69.87%. The shipment volume declined by 5%.
Source: Canalys
The two-wheeled electric vehicle business is seen as a promising new growth driver for the company. Moreover, unlike the saturated domestic electric vehicle market, the number of two-wheeled vehicles in Africa is less than one-tenth that of China, yet the daily riding demand is three times that of China. Transsion has identified this market gap and hopes to leverage its sales channels to meet this demand.
However, entering the two-wheeled electric vehicle industry presents both advantages and challenges for Transsion. On the one hand, Transsion’s extensive experience in the mobile business has enabled the company to establish a comprehensive sales and after-sales network, which will facilitate the sales and support of two-wheeled electric vehicles. As a brand that has optimized mobile photography features for African consumers' skin tones, Transsion is also expected to continue its localized strategy by developing models suited to local road conditions and consumer habits. On the other hand, whether in product development or building overseas channels, brand marketing, and supply chain expansion for two-wheeled electric vehicles, significant long-term investment is required. It remains to be seen whether Transsion’s two-wheeled electric vehicle business will succeed.