Chinese B2B platform Alibaba.com launches "Overseas Stock" merchant recruitment initiative
On April 25, Chinese B2B cross-border e-commerce platform Alibaba.com, after topping the U.S. App shopping list, announced that it would further enhance its “Overseas Spot” investment promotion program, actively recruiting foreign trade merchants in the U.S. and Europe who have a spot. The program is designed to provide overseas consumers with a faster and more convenient shopping experience, while helping merchants increase order conversion rates and business growth.
Alibaba.com will provide full support for the new “overseas spot merchants”. First, the platform will help merchants connect directly to KOLs (Key Opinion Leaders), celebrity stores and MCNs (Multi-Channel Networks) in overseas social media, so that they can leverage the fan bases and marketing capabilities of these influencers and organizations to quickly increase product exposure and brand awareness. Secondly, Alibaba.com has also launched a distribution tool, which facilitates merchants to quickly increase order conversion and accelerate business growth.
At present, Alibaba.com “overseas spot mode” for the United States and Europe 27 countries market, for the local overseas warehouse, or goods stocked in the third-party overseas warehouse cross-border merchants open, product categories to standard products. The platform will also set up special marketing venues, special product identification, highlighting the advantages of local shipping, fast delivery, and regularly according to the spot purchasing needs of each market, to provide merchants with hot trends, guidance for stocking.
Alibaba.com “overseas spot” warehouse network has covered major cities in Europe and the United States, New York, Los Angeles, Hamburg and other hub cities can be realized 24 hours of high-speed replenishment. Platform data show that the stocking of overseas warehouses of the merchant customer unit price is 42% higher than the cross-border direct mail mode, and the repurchase rate increased by 26%. As the investment plan advances, it is expected that more than 5,000 new suppliers with localized service capabilities will be added during the year.