Nativex Teams Up with Meikeduo to Expand Latin American E-commerce

Consumer Staples Author: EqualOcean News Jun 07, 2024 06:11 PM (GMT+8)

Nativex, a leading global digital marketing platform under Mobvista(汇量科技), has officially become the official advertising agent for Mercado Libre, Latin America's largest e-commerce platform. This collaboration marks a significant expansion of Nativex's global brand e-commerce marketing resources and provides a new growth platform for numerous cross-border sellers.

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Mercado Libre is the largest e-commerce platform in Latin America in terms of traffic and transaction volume, covering 18 countries and regions including Mexico, Brazil, Chile, and Colombia. It boasts 148 million active users, 3.2 million sellers, and a 94% logistics network penetration rate. As of the first quarter of 2024, Mercado Libre's quarterly total sales have reached USD 11.4 billion, a 21% year-on-year increase.

Nativex is a globally leading digital marketing platform committed to helping brands and developers achieve cross-regional growth. Through services such as traffic acquisition, creative materials, and influencer marketing, Nativex expands clients' market share and influence globally. With over a decade of experience in cross-regional growth, Nativex has delivered outstanding growth results for over 3,000 clients from more than 60 countries and regions.

Based on Mercado Libre's comprehensive e-commerce ecosystem in Latin America, Nativex has established a dedicated local marketing team to collaborate closely with Mercado Libre. By analyzing consumer browsing behavior and purchasing intentions on the platform, Nativex extracts valuable data insights to help cross-border sellers find popular products and materials and enhance marketing effectiveness through optimization services.

Furthermore, leveraging years of experience in overseas market growth, Nativex has helped various brands in beauty, consumer electronics, clothing, and accessories successfully expand into overseas markets. For cross-border sellers looking to expand into the Latin American market, the collaboration between Nativex and Mercado Libre undoubtedly provides a one-stop solution for end-to-end growth.

According to EqualOcean, in the just-concluded May 2024 Hot Sale promotion event on Mercado Libre, Nativex helped brands in mobile phones, clothing, furniture, and beauty achieve significant growth through precise market insights, creative materials, and optimization services. Among them, Nativex helped mobile phone brands such as Nubia and NOTHING achieve a phased growth in ROI from 10 to 20 and then to 30 within a week; luggage brand Matein achieved a doubling of GMV; and TV brand Hikers achieved outstanding performance with a post-promotion ROI increase to 15 through material optimization during the May Hot Sale.